IBS
  • Course Curriculum
First Year
Second Year

Course Curriculum - First Year

    This is a common Foundation Year for all students. Subjects would include:

  • Concepts of Communication
  • Journalism and News Reporting for all genres
  • Audio-visual Communication
  • Aesthetics and Visual Communication
  • Introduction to PR and Events
  • Introduction to Advertising
  • Computer Applications in Communication
  • World and Indian History
  • Marketing and Principles of Management
  • Photography
  • Editing and Feature Writing
  • Electronic Media
  • Advertising Creatives
  • Managerial Economics
  • Design Technology
  • Media Laws
  • Business Environments
  • Introduction to Animation
  • HRM and OB
  • Geographies and Geopolitics
  • Market Research and Research Methodology
  • Entrepreneurship

Course Curriculum - Second Year

This is the Specialization Year

  • Branding
  • Graphic Design
  • Consumer Behavior
  • Media Research methods
  • Media Planning
  • Account Planning
  • Integrated Marketing Communication
  • News Reporting and Media Management
  • Cameras and Lighting
  • Creative Writing
  • Advanced PR and Corporate Communications
  • Applied Science
  • Publishing Technology
  • Documentary and non- fiction film-making
  • Corporate Social Responsibility
  • Psychology
  • Regional Language Journalism
  • Layout and design in Print Media
  • Post production in AV
  • Audiography and Music
  • Screenplay writing
  • Copy writing
  • Film appreciation
  • Scenic Design
  • Event and Exhibition management
  • Developmental and Civic Communication
  • Digital Media
  • Television channel Management and Programming
  • Business Journalism
  • Sports Journalism
  • Rural Communication
  • Retail Branding and Communication
  • Direct Marketing

Note: The list of subjects is not exhaustive and is subject to change, based on faculty insights and industry interaction, without any notice.