IBS
  • Why Media
Why Media

Why Media

    Media, Entertainment and Communication is one of the world's fastest growing and most creative sectors. The Indian media industry is expected to grow at a CAGR of 13% in the next 4 years to become a Rs. 1000 billion plus industry (US $ 24.04 billion)* (Source: KPMG Report -2010) and even during the worst of the recession, continued to grow at over 8%. India's economic boom, has only spiralled this growth.

  • India is already the world's largest direct-to-home (DTH) TV market, overtaking the US.
  • India has become a major outsourcing hub for media services at all industry levels
  • Due to the tremendous uptake of the mobile value-added services (VAS) market, the Indian music industry is projected to grow at a CAGR of 28.6 per cent over 2010-14, reaching US$ 567.6 million in 2014, as per PwC.
  • The Indian radio industry is expected to grow at a CAGR of 20% between now and 2014.
  • The Indian cinema industry not only produces the largest number of films in the world, but is due to grow at a CAGR of 12.4% to reach US $ 3.65 billion by 2014.
  • The Indian print media industry is set to grow at a CAGR of 9% to reach a volume of US $ 5.93 billion by 2014.
  • Huge foreign and domestic investments are occurring in the Indian theatre and media distribution industry.
  • The Government of India has proposed a 2% CSR contribution out of net profit for all companies, in the new Companies Act.
  • Digital communication and gaming are set to grow exponentially driven by newer technologies and better connectivity.
  • Media and entertainment has permeated education, development and health care extensively.
  • The Indian PR and advertising industry is set to grow at a CAGR of 14% to reach US $ 7 billion by 2014.