Indus Business School
An initiative of Indian Institute of Education & Business ManagementApproved by AICTE, Ministry of HRD, Government of India
and Affiliated to University of Pune
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Inculcating right attitudes and imbibing ethical values of business.
MASTER OF MARKETING MANAGEMENT - Pune University
Semester - I
- Principles & Practices of Management
- Principles of Marketing
- Fundamentals of Management Accounting
- Managerial Economics
- Research Methodology
- Consumer Behavior
- Business Communication
- Fundamentals of Information Technology
Semester - II
- Services Marketing
- Retail Marketing
- Sales Management & Personal Selling
- Distribution Management & Logistics
- Market Research
- Relationship Marketing
- Indian Economic Environment
- Field Work + SPSS
Semester - III
- International Marketing
- Laws related to Marketing
- Financial Services Marketing
- Marketing Communication
- Retail Operations Management
- Project Work
- Foreign Language
- Virtual Marketing
Semester - IV
- Brand Management
- Strategic Management
- Export Documentation & Forex Management
- Direct Management
- Industrial Marketing
- Rural & Agricultural Marketing
- Entrepreneurship Development & Project
- Management
- Foreign Language
Camaraderie & Team Spirit
A sense of camaraderie is inculcated in the students through birthday celebrations, interaction between fresher and seniors during the induction, picnics, outdoors and cultural activities.
Focus on Total person
Beyond imparting specialist knowledge and useful skills, IIEBM helps students diagnose and discover themselves in terms of their personal values, strengths, aspirations, and creates a process for them to build a broad life plan which helps them to chart a clear path for their future, both professionally and personally.
Core values at IIEBM are epitomized in the word ‘ASPIRE’ which stands for:
Attitude: Our students approach and outlook towards people, work, tasks and responsibilities will always be positive and proactive.
Self-discipline: Our students will be self-disciplined irrespective of whether being observed or not, in whatever they do.
Perseverance: Our students will never give up till the goal is achieved & mission accomplished.
Intelligence: Our students will always be found to excel in whatever they do, by virtue of their strong foundation of knowledge and meticulous planning.
Resourcefulness & Reliability: Our students will be solution providers and can be entrusted with responsibilities.
Ethical: Our student’s actions will be conducted following the highest standards of ethics, honesty and personal integrity.